April 15, 2024
Allison LaGasse of Plum Paper. Courtesy picture

San Diego mother Allison LaGasse stated she constructed a profession within the communications business after seeing her personal mother and father thrive within the subject. At this time, she is now the identical position mannequin for her personal youngsters.

LaGasse is the e-commerce advertising and marketing supervisor of Plum Paper, a totally customizable planner firm providing greater than 100 personalizations. In its 14th yr, the Vista enterprise is led by a workforce of girls who create well-designed, distinctive merchandise for the distinctive individuals utilizing them. 

LaGasse oversees all e-commerce promoting initiatives and leads her workforce in creating digital methods for scaling buyer progress. 

“I grew up seeing my mother and father each have success in communications, so I’ve at all times had the drive to forge my very own path within the business,” LaGasse stated. “I’m a individuals particular person and keen about discovering methods to assist others–and figuring out what it’s they’re trying to find via efficient advertising and marketing.”

LaGasse stated she knew she needed to work for Plum Paper when she found the enterprise. 

“I knew [Plum Paper] would supply me with a dynamic working setting the place I might assist form the corporate’s imaginative and prescient for accelerated progress,” LaGasse stated. “The flexibility of this position additionally means I get to specific my artistic and analytical facet, in addition to thrive in an ever-changing panorama the place no two days are the identical.”

One of many points she loves most about Plum Paper is the flexibility to stability her life as a mom of two boys and her profession. 

“Balancing the obligations of being a dad or mum with my position at Plum Paper is unquestionably essential to me,” LaGasse stated. “I prioritize duties and set sensible objectives each at work and at dwelling. This includes using instruments like my customized planner and digital calendars to remain organized and maintain observe of deadlines and commitments. Working for a family-first group makes establishing this stability attainable and permits me to really feel fulfilled as a working mother.”

LaGasse stated she encourages different mother and father to speak their wants in their very own lives and careers.

“I imagine in setting clear boundaries and using time administration methods to make sure that I can fulfill each roles successfully,” LaGasse stated. “I be certain to speak with my colleagues about my schedule and any potential conflicts effectively prematurely, guaranteeing that I don’t miss out on my youngsters’ college actions and essential household occasions.”

For extra details about Plum Paper, go to plumpaper.com.


San Diego Mothers is revealed on Saturdays. Have a narrative concept? Electronic mail [email protected] and comply with her on Instagram at @hoawritessd.