April 16, 2024
A brand new billboard by JewBelong on Miramar Highway. Courtesy of the group

A New York-based group that seeks to battle antisemitism whereas selling “joyous Judaism” has unveiled three colourful billboards alongside San Diego roadways.

The billboards by nonprofit JewBelong characteristic each lighthearted and poignant messages designed to impress thought in San Diego, which has a Jewish inhabitants of roughly 100,000.

Organizers cited a 34% enhance in antisemitic incidents in California final yr as one cause for a “loud and proud” marketing campaign that now numbers over 350 billboards throughout the nation.

“Though it may not appear apparent, sturdy Jewish satisfaction and respect robotically makes one braver about calling out antisemitism, as a result of they know extra about what they’re standing up for,” mentioned JewBelong co-founder Archie Gottesman.

The three billboards that went up final week are:

  • “So that you eat bacon. God has different issues to fret about” — El Cajon Boulevard and 67th Avenue
  • “Can a billboard finish antisemitism? No. However You’re not a billboard.” — College Avenue and Aragon Avenue
  • “Judaism: Come to your girlfriend. Keep for the dearth of Hell.” — Miramar Highway and Miramar Place

“JewBelong mines Judaism for the essence and the relevance of the faith after which we clarify that in easy-to-understand language,” mentioned Gottesman. “When individuals, regardless of the place they’re on their Jewish journey, perceive the relevance, love and the commonsense practicality of Jewish teachings it’s recreation altering.”

The San Diego billboards will stay up by means of the annual Jewish Excessive Holidays, coming down on Sept. 25.