December 6, 2023
Mayor Todd Gloria and different dignitaries have a good time signing of a proclamation naming San Diego and Tijuana a World Design Capital. Photograph by Katie Gardner.

The town will spend $3 million for the World Design Capital San Diego-Tijuana 2024 program, which helps native nonprofit arts, tradition and design organizations.

The Metropolis Council voted unanimously Monday to authorize the $3 million as a part of the town’s Fiscal Yr 2024 funds, based on the town.

In accordance with organizers, the WDC program promotes and encourages the usage of design to additional the financial, social, cultural and environmental improvement of cities throughout the globe. Designated each two years, WDC is a year-long promotion to “showcase the accomplishments of cities which are successfully leveraging design to enhance the lives of their residents,” organizers mentioned.

The WDC program additionally covers cultural districts and different group associations. The town funding can be used for advertising and marketing efforts, program planning and manufacturing, metropolis officers mentioned.

San Diego is the primary U.S. metropolis to obtain the designation, whereas Tijuana is the second Mexican metropolis with the title, following Mexico Metropolis in 2018. Valencia, Spain was named the World Design Capital in 2022.

Carlos de la Mora, CEO of World Design Capital San Diego-Tijuana 2024, thanked Mayor Todd Gloria, Metropolis Councilman Raul Campillo and his fellow council members for his or her assist.

“We all know the advantages that the World Design Capital can deliver to the San Diego Tijuana area: financial improvement, tourism, promotion of native design, worldwide collaboration, regional model improvement and extra,” de la Mora mentioned.

Campillo, who represents District 7, mentioned the World Design Capital 2024 “is a as soon as in a lifetime alternative for our area.”

“San Diego and Tijuana mutually profit from investments in our distinctive binational geography and character,” Campillo added. “I fought exhausting to make sure the World Design Capital had the assist of my council colleagues as a result of this challenge is not going to simply deliver jobs and funding to San Diego now — it’s going to go away lasting impacts for years to return.”

Metropolis Information Service contributed to this text.