February 22, 2024
Ayo Taylor-Dixon

San Diego State College has named Ayo Taylor-Dixon as deputy athletic director for strategic communications and model development.

In his function, Taylor-Dixon will oversee the Aztecs’ advertising, media relations, social media and video-broadcast areas, whereas collaborating with all income producing items, together with Aztec Membership, Legends and the ticket workplace, in keeping with an announcement.

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As considered one of 5 deputy ADs below John David Wicker, SDSU director of athletics, Taylor-Dixon can even function the first administrator accountable for the connection with SDSU’s JMI Sports activities companions.

Taylor-Dixon involves SDSU after spending the previous six years at Georgia Tech as senior affiliate athletics director for exterior operations. In that function, he oversaw Georgia Tech’s public relations, ideation and fan expertise operations, whereas serving because the administrator for a number of sports activities. Taylor-Dixon additionally has expertise overseeing ticket gross sales and operations, licensing, branding, sponsorships and broadcasting.

“I’m excited to welcome Ayo to the Mesa,” mentioned Wicker. “He arrives at a dynamic time for the division, and I stay up for him leveraging his years of expertise to seize the momentum of this second and creatively flip it into one thing particular for our pupil athletes, coaches, workers, alumni and followers.”

“I’m grateful for the chance that J.D. and the search committee have supplied me,” mentioned Taylor-Dixon. “San Diego State’s distinctive program has demonstrated its dedication to offering an impressive expertise for student-athletes. My household and I are excited to grow to be part of the Aztec household and totally immerse ourselves in the neighborhood. I’m wanting to contribute to the continued development and improvement of this system.”

Taylor-Dixon got here to Georgia Tech from the College of Minnesota, the place he served as senior affiliate AD for fan engagement from March 2016 to August 2017. At Minnesota, he oversaw the Golden Gophers’ advertising, game-day experience-season ticket member surveys, game-day customer support and licensing operations.

He additionally served because the 2017-18 president of the Nationwide Affiliation of Collegiate Advertising and marketing Directors.

Previous to his 17 months at Minnesota, Taylor-Dixon served on the executive staffs at Northern Colorado as senior affiliate athletics director (2014-2016), College of South Florida as senior affiliate athletics director (2006-2014) and College of Evansville as assistant athletics director (2002-2006).

He graduated from Stephen F. Austin State College in Nacogdoches, Tex., with a bachelor’s diploma in enterprise administration in 2000, and a grasp’s diploma in interdisciplinary research with emphasis on enterprise, communications and kinesiology in 2022.

Samuel Golden within the cockpit along with his canine.

Aviation Digital Marketer Earns 40 Underneath 40 Award

King Colleges, a San Diego-based, flight coaching college, has introduced that Samuel Golden, the corporate’s content material and advertising supervisor, has been chosen by the Nationwide Enterprise Aviation Affiliation for considered one of its 40 Underneath 40 awards for 2023. The NBAA mentioned it started giving the annual award in 2018 to acknowledge younger individuals “driving significant change and massive outcomes throughout all segments of enterprise aviation.” 

Golden, 32, oversees digital promoting and social media applications for King Colleges. Based on the corporate, “Since he took over these capabilities in 2019, King Colleges has had a dramatic improve in social media engagement together with an elevated market share significantly for personal pilot floor college and check prep programs.”

John Dowd, VP of selling for King Colleges, who nominated Golden, mentioned, “Pilots for 50 years have utilizing King Colleges to go their FAA exams and for pilot coaching.  Samuel is a member of a brand new technology of technically proficient, digitally savvy younger pilots who’re guaranteeing the way forward for King Colleges is in good palms.

“Samuel is a part of the workforce that’s utilizing video and social media to share programs and researching AI’s digital and augmented actuality potentialities. He interacts with hundreds of individuals within the pilot neighborhood and helps information them of their pilot coaching choices. He’s a real aviation advertising professional.”

King Colleges mentioned NBAA thought of greater than 600 entries for its award. Golden, who obtained the award within the advertising class, has earned a industrial airplane single-engine land certificates and instrument score, in addition to superior and instrument floor teacher and distant pilot certificates.

San Diego AMA In search of Entries for Sandie Awards

The American Advertising and marketing Affiliation’s San Diego chapter is accepting entries for its second-annual Sandi Awards.

AMA mentioned the Sandies acknowledge the most effective advertising campaigns and communications created by an company, consultancy, company, academic establishment, nonprofit or faculty college students through the 2023 calendar yr.

Classes embrace branding, trigger advertising, content material advertising, digital advertising, occasion advertising, experiential advertising, influencer advertising, built-in marketing campaign, public relations, search engine optimization, social media technique and implementation, video, web site and advertising innovation.

Deadline for entries is March 2. Deadline for entries with a reduced entry charge is Feb. 2. Extra info is obtainable on-line. Awards will likely be introduced Could 2 on the City and Nation Resort Lodge in Mission Valley.

AMA mentioned the 2024 Sandies will provide extra alternatives to win an award, together with Silver and Gold awards, a Marketer of the 12 months award and Better of Present award. In 2023, from the 134 entries submitted by about 70 completely different organizations, simply 18 awards have been introduced.

Tremendous Bowl Will Embody ‘Stand Up To Jewish Hate’ Business

The Basis to Fight Antisemitism, a nonprofit devoted to ending hatred towards Jews within the U.S., will air its first-ever Tremendous Bowl TV industrial through the Feb. 11 telecast on CBS because the group seeks to lift consciousness of the rise in antisemetic incidents following the Oct. 7 assault towards Israel by Hamas terrorists.

The 30-second spot will proceed the estimated $25 million, #StandUpToJewishHate marketing campaign, which started in March 2023. The FCAS was based in 2019 by Robert Kraft, CEO of the Kraft Group and billionaire proprietor of the New England Patriots NFL soccer workforce.

The Tremendous Bowl spot will embrace the advocacy group’s blue sq. image that represents the disparity between the small dimension of the Jewish inhabitants within the U.S. and the big variety of religious-based, hate crimes towards the inhabitants.

“With the horrific rise in Jewish hate and all hate throughout our nation, we should get up and take pressing motion now,” Kraft mentioned in an announcement. “For the primary time, FCAS will air an emotive advert through the Tremendous Bowl, soccer’s final championship recreation which brings individuals of all backgrounds collectively, to showcase examples of how individuals can stand as much as Jewish hate and encourage extra individuals to hitch the combat towards all hate.”

Previously three months, the variety of Google searches for the phrase “Kill Jews” has elevated by 1,800-percent, in keeping with the muse.

FCAS will reportedly not be the one TV advert from an advocacy group to air throughout Tremendous Bowl LVIII. Based on promoting commerce information shops, “He Will get Us,” a $100 million marketing campaign from The Servant Basis, is planning to return to the Tremendous Bowl telecast for a second consecutive yr with a message about Jesus Christ and restoring Christian religion and values.

A 30-second advert through the Tremendous Bowl telecast is estimated to value about $7 million. The sport broadcast on CBS is anticipated to achieve greater than 100 million viewers.

Rick Griffin is a San Diego-based public relations and advertising guide. His MarketInk column seems weekly on Mondays in Occasions of San Diego.