April 14, 2024
Mom Goose Parade organizers in El Cajon predict return in 2024, however data point out main monetary losses.

For the fourth yr in a row, the Mom Goose Parade is not going to march in El Cajon. And town supervisor suggests the occasion is useless.

An East County Journal investigation into the El Cajon Valley Mom Goose Parade Affiliation reveals monetary losses, consulting charges paid with no tangible outcomes, the affiliation’s donation web page taken down, and no obvious fundraising occasions.

Mother Goose Association's most recent IRS filing — for 2021 tax year.
Mom Goose Affiliation’s most up-to-date IRS submitting out there — for 2021 tax yr. (PDF)

The affiliation web site says: “This beloved occasion shall be re-imagined as a brand new basic in 2024.” However the parade affiliation’s officers have declined to answer media questions.

However El Cajon Metropolis Supervisor Graham Mitchell stated of the parade affiliation: “They’ve introduced that the group is defunct. We’re conscious that they’re not working an occasion this yr. They stated that if one other group needs to run with it, they might go alongside the information. However to date, no one has come ahead.”

ECM requested why town hasn’t put the parade’s future on the Metropolis Council’s agenda to tell the general public and maybe take into account short-term funding from town, as La Mesa beforehand supplied when its Oktoberfest had monetary troubles.

Mitchell responded: “I believe it’s most likely a superb time for the parade to not be round anymore,” noting that participation and sponsorships have dwindled through the years.

Noting that town already underwrites a number of different main occasions, Mitchell added, “We don’t have the capability to take this on.”

He recalled working in one other metropolis the place an occasion was cancelled and the general public got here ahead with volunteers to revive the occasion.

Mitchell urged that anybody who needs to see the Mom Goose Parade take to the air to as soon as extra delight the general public ought to “let their toes do the strolling” including, ”I’d most likely encourage them to kind a brand new group.”

The parade, a Sunday-before-Thanksgiving custom since 1947, went digital throughout the COVID-19 pandemic in 2020 and 2021. In 2022, the web site introduced cancellation resulting from “unprecedented staffing, logistics and provide chain challenges” however promised that the annual custom” will likely be again greater and higher than ever in 2023.”

That didn’t occur.

Information Reveal Losses

The California Secretary of State’s web site lists the El Cajon Valley Mom Goose Parade Affiliation as energetic, although it hasn’t submitted filings since 2020, apart from the resignation of its agent of service, an account who retired and shuttered his enterprise.

The 2020 submitting confirmed two officers: developer Daryl Priest as chief govt officer and Patti Tuttle Shyrock as secretary, each on the identical tackle as Priest’s firm, DP Properties.

Guidestar, a service that gives knowledge on nonprofits, has the parade affiliation’s kind 990 tax filings for 2019, 2020 and 2021.

In 2019, the final yr by which a reside parade was held, the group had $73,646 in revenues and $62,580 in bills, with a constructive steadiness at yr’s finish of $12,495.

However in 2020, when COVID hit, the parade affiliation completed the yr with adverse web belongings of $18,796. The group raised simply $5,633 and had $36,496 in bills.

By 2021, the group spent $35,652, together with $34,525 for consulting charges. It’s unclear who the guide was or what work the guide did. The group reported $32,100 in revenues similar to items, contributions and grants and completed 2021 within the gap, with adverse belongings of $22,348. Complete liabilities payable to officers have been listed at $37,900.

Guidestar doesn’t checklist a tax submitting for 2022, and it’s unclear whether or not the group filed one with the IRS.

The 2021 IRS submitting listed board members together with Priest as president, Shryock and Kristina Costa as vice presidents, Lisa Van Sickle as secretary, Cathy L. Zeman as treasure, together with administrators Chandler and Heidi Johnson.

On Fb, the Mom Goose Parade has a put up asserting cancellation of this yr’s occasion and plans for a parade subsequent yr, however the final put up earlier than that was in 2021. No info was given on any fundraising occasions.

Officers Duck Questions

ECM emailed the Parade Affiliation’s web site with an in depth checklist of questions. The group responded by e-mail, referring to the assertion on its web site and including, “There aren’t any additional feedback nor information to be shared right now. When that occurs, you and East County Journal will likely be a few of the first to know.”

What occurred to the monetary belongings? Who’s the guide paid and what work did the guide carry out? The place are the floats which have at all times seems within the parade, such because the Mom Goose float that historically carried the parade’s queen and her courtroom, the Santa Claus float, and the enormous inflatable balloons?

ECM’s editor additionally despatched an in depth checklist of inquiries to Daryl Priest, through his development firm’s secretary and requested an interview.

ECM requested in regards to the standing of the muse, a present checklist of officers, and what efforts are being made to supply a parade subsequent yr, provided that no fundraising occasions are listed on the web site and the donation web page has been taken down.

ECM additionally requested if the muse intends to dissolve, since it’s nonetheless proven as energetic by the Secretary of State’s Workplace, and if that’s the case, what is going to occur with the group’s belongings.

State legislation requires that if a nonprofit dissolves, its belongings (monetary and in any other case) should be donated to a different nonprofit with the same mission.

Priest didn’t reply, nor did Shyrock — the 2 officers listed on the Secretary of State’s web site.

Miriam Raftery is editor of East County Journal, the place a model of this report initially appeared. East County Journal is a member of the San Diego On-line Information Affiliation.